I discovered I’m pretty good at conversion emails.
Nav: Prime Card abandons
This campaign may not be the most exciting, but it does its job. I wrote this campaign from scratch to help users understand how they can start using their Nav Prime Card.
Result: Improved to 24.5% click-to-open rate
Nav: Application abandon emails
This is another under-the-radar campaign that does what it needs to. I reworked this series of emails to shorten them and add more clear language.
Result: Improved to 23% click-to-open rate
Nav: Weekly newsletter
The Nav newsletter is delivered to nearly 2.2 millions users each week. It’s a simple educational tool to increase brand awareness.
Result: 30.5% open rate
Nav: Webinar follow-up
We reached out following a popular in-house webinar to pass on resources and encourage attendees to sign up for Nav Prime.
Result: 16.7% click-to-open rate