Website copy

I simplify complex topics while adding flavor.

Nav: Prime product page

This was one of 8+ pages that were fully updated in our new website launch. I wrote the copy for all of the product pages.

  • The goal: Increase understanding of the product and conversions for Nav Prime

  • The how: Collaborated closely with design and brand over several months to come up with a successful design with copy that flowed well

Nav: Prime upsell page

This page was a complete re-work of the previous iteration that didn’t explain the product well for users. It’s a complex product, so our job was to make it clear how much value a user gets out of the bundle.

  • The goal: increase conversions for the Nav Prime product

  • The how: Collaborated closely with design team over several weeks to iterate and get it right

Atlas: Home page

Another fun one. I collaborated with the head of marketing to write robust and engaging copy for the home page of this new AI tool.

  • The goal: Simplify the home page and make it engaging so new users understand the value immediately.

  • The how: Collaborated with founder over several late-night sessions

Nav: Business credit scores page sections

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